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Businesses are constantly looking for new ways to bring in customers. While print advertising, direct mail, and social media are all great ways to promote a business, directory listings offer businesses an easy and economical way to reach customers online.
Nearly all consumers (97 percent) use the internet when researching products or services in their local area. While other offline marketing efforts are important, directory listings help businesses get found where the majority of customers are looking.
It’s no secret that there are hundreds, if not thousands of directory websites across the web, so why should a business pay for a listing on BCPages.com? The simple answer is: the more listings a business has, the more likely customers will find them over the competition. Businesses that are listed on multiple directory websites increase their exposure and online visibility.
While national websites like Yelp and Groupon have mass appeal, local directory websites that focus on a specific geographic area have the advantage of appealing to local customers.
Search engines utilize advanced algorithms that weigh many factors to determine which businesses should be at the top of search results. Directory listings are one of those factors that can impact ranking. Having a listing on your directory website can actually boost a business's natural search results on other sites like Google, Yahoo and Bing.
Often times, directory listings can appear higher in search results than individual business websites. For businesses that don't have a lot of content on their own website, or don't have the budget to invest in an effective SEO strategy or online ads, being listed on various directory websites is a cheap and affordable way to drive traffic (and customers) to their own website.
Important: BC Pages accepts ONLY British Columbia based businesses.